The media empire strikes back. Following the astroturfed attack on Radio 1 for not being "religious" enough by church leaders Radio 1 Newsbeat editor Rob McKenzie has hit back. Responding to the bizarre attack for not running Easter as a news story Mckenzie says:
"Do we mention Diwali, Ede or Passover - or Christmas Day - just for the sake of it? In my view, no. To be a news story there has got to be something happening. That something needs to be interesting, relevant and significant for the target audience. Clearly a statement from the Pope or the Archbishop of Canterbury may be highly relevant and interesting for some audiences - but not for others.
Like it or not, our audience research demonstrates what most of us instinctively feel - that organised Christian religion isn't exactly, well, massive for younger audiences. It currently rates near the very bottom of a list of subject areas under 30s want to hear more about, according to work commissioned by BBC News.
On the day in question there were some very interesting news stories around competing for attention: The 15 sailors and Marines held captive by Iran had been told they could sell their stories to the media, and a storm was breaking over that decision. The Mujahedeen Army had posted a message on the internet claiming responsibility for a roadside bomb that killed four British soldiers in Iraq. Nato forces were claiming success against the Taleban in Afghanistan, we carried a police appeal over the stabbing of a teenager in south London, there was a Grand Prix and Premiership action - and just a couple of minutes an hour or less to cram it all into. For my money, the Easter messages just didn't cut the mustard."
The churches are making themselves a laughing stock for this attack on Radio 1 we can only hope for more to come!