Right, I think we now know why the backers of 18 Doughty Street have been so shy about publishing their viewing figures. Prominent dreary streeters like Iain Dale are usually quite eager to boast about how many people visit their site, but have been strangely tight lipped on this one. But thanks to Jeff Jarvis' column in the Guardian we now know "The audience is not yet huge - one to 2,000 viewers at any moment (more than 2,500, Dale says, and their technology would teeter)."
Taking the UK population at roughly 60 million and assuming a Doughty Street full house of 2,000...wow....that's 0.003 of population tuned in!
I suppose it would be rude to mention that in the same edition of the Media Guardian is the story of how Living TV has dropped its new Jodie Marsh fronted series "Get A Life" after just two episodes"...due to poor ratings. Its second show "only" had 11,000 viewers.