I'm afraid, once again, the yanks are showing themselves to be way ahead of us in the use of video and virals in political campaigning, and it isn't simply down to spending more money. Take this spoof job interview viral produced by Democratic runner for the presidency Bill Richardson. It's got great humour, it gets the message over and most of all it isn't embarrassing to watch. I know just about nothing about Richardson but just from this it makes him look a human being (not always a given with political candidates) but with serious experience. We need to catch up:
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